Julie Lines
Master Executive Coach
I hold accreditation as a Master Executive Coach. I coach individual leaders and leadership teams to build self-awareness, identify ways to increase their leadership effectiveness, and experiment with new behaviours that will build their leadership capacity and capability. A coaching client recently said to me "you are like a little magician ... you put a different lens on my normal ways of thinking".
Education
Experience
Qualifications
Master Executive Coach
Julie Lines, MBA
AC Master Executive Coach (MEC),
ICF Professional Certified Coach (PCC),
ICF Registered Mentor Coach,
AC Trained Accreditation Assessor, and
Oxford Brookes University Qualified Coaching Supervisor.
Since 2015 I have held Associate Coach and Facilitator roles with a number of local, interstate and global coaching organisations. This gives me the opportunity to work with an incredible diversity of people and organisations.
I am involved in the delivery of in-house ‘leader as coach’ training and as a member of Senior Faculty for the for Institute of Executive Coaching and Leadership (IECL), I am also involved in delivering coach training (certification and accreditation programs) and coaching supervision training. This experience has developed and deepened my understanding and application of the International Coaching Federation (ICF) Core Competencies and Competency Markers.
I am a Past-President of the ICF’s South Australia Branch and have held other roles on the SA Leadership Team, providing me with a thorough knowledge of ICF credentialing requirements and procedures.
I am also trained as an Accreditation Assessor for the Association for Coaching, making me familiar with the AC Coaching Competency Framework and Competency Indicators for Coaches, and Executive Coaches. I have a good understanding of Accreditation Schemes (Full Accreditation and Recognised Accelerated Pathway) and required Applicant documentation.
A brief outline of my coach training, coaching qualifications and credentials:
- I trained as an organisational coach with the Institute of Executive Coaching and Leadership (IECL) between 2011-2014, receiving Accreditation as an IECL Organisational Coach in 2014.
- I am also a trained CINERGY Conflict Coach.
I gained my credential as an Associate Certified Coach (ACC) with the International Coach Federation (ICF) in 2014. - I progressed to become certified as an ICF Professional Certified Coach (PCC) in 2018, which was renewed for a further 3 years in 2021.
- I was on the ICF’s SA Branch Leadership Team from 2016-2020. During that period I held a number of roles, including Membership Leader and Branch President.
- I have been an ICF registered Mentor Coach since 2017.
External Faculty member for the Institute of Executive Coaching and Leadership (IECL) since 2019. - I am a Mental Health First Aid (MHFA) Accredited First Aider (completed 2020).
- I was awarded my Professional Certificate of Advanced Study in Coaching Supervision from Oxford Brookes University in 2021.
- In 2021 I was accredited as a Professional Executive Coach through the Association for Coaching (AC).
- In 2021 I trained as an Accreditation Assessor for the Association for Coaching.
- In 2021 I completed the ICF Assessor PCC Marker Training.
- In 2024 I was accredited as a Master Executive Coach through the Association for Coaching (AC).
Other Qualifications
I love learning, but I left school in Year 10 and did everything the hard way…
- After completing a Traineeship in Office Administration through NSW TAFE in 1989, I kept going and completed a Diploma in Human Resource Management . This is what gave me Year 12 equivalence and entry to a university degree.
- After 6 years of part-time study I graduated from a Bachelor of Arts in Sociology (University of Queensland).
- As if that wasn’t enough part-time study, I then enrolled in a Master of Business Administration (Executive) and completed this 4 years later (University of Queensland).
- A year later I was lucky enough to be nominated for the Senior Management Development Program at Mount Eliza Business School.
- I completed a Certificate in Positive Psychology online through the University of Pennsylvania.

I’ve been running my own coaching practice since 2014.
Before becoming a coach enjoyed a highly successful 25-year career in higher education.
Leadership Experience
Before becoming a coach enjoyed a highly successful 25-year career in higher education. I led teams of varying sizes and held executive roles, managing complex functional areas such as student administration and academic facilities.
My career in university management provided me with extensive experience in resolution of strategic and operational issues, and coordination of projects and initiatives demanding high levels of confidentiality and multiple stakeholder engagement.
- I worked at the University of NSW (Canberra Campus) for 11 years between 2004-2014. That Canberra Campus is located at the Australian Defence Force Academy and during this period I worked closely with uniformed and civilian Defence staff across all three services. during this time, I was the Manager of Student Administrative Services and then Executive Officer/Acting GM in the Rector’s Office.
- I worked at the University of Queensland for 10 years between 1996-2003. During this time I worked in the University Library, the Arts Faculty, and the Office of the Academic Registrar.
- I worked at the University of Newcastle for 5 years between 1990-1995. During that time, I worked in the Office of Prospective Student Liaison, the Student Equity Office, and the Faculty of Law.
- I worked for NSW TAFE in 1989.
I used evidence-based approaches.
I believe in continuous learning and development (drawing on contemporary research in psychology, management, and adult development). As a coach and as a facilitator, I want to ensure the time we spend together is meaningful and engaging, and that what you take away is motivating and realistic to implement.
Documented outcomes from working with me.
The outcomes of working with me are clear. The best way to assess my impact as a coach is through reading written testimonials from coaching clients, and as a facilitator I frequently score 5/5 on evaluations and receive positive written feedback from the people I work with.
I am an experienced professional coach with a commitment to excellence.
Why I become a coach - my coaching journey (so far)
Prior to embarking on a coaching career, I built a successful 25-year career in higher education, where I led teams of varying sizes and held executive positions overseeing areas such as student administration and academic facilities. My background in university management provided comprehensive experience in addressing both strategic and operational challenges, as well as coordinating complex projects requiring discretion and collaboration among multiple stakeholders.
Becoming a Coach
In 2008, I was introduced to the value of executive coaching through a formative experience with a coach, which highlighted the significant impact that coaching can have. Motivated by this insight, I pursued formal coach training to enhance my leadership capabilities and expand my skill set. Over time, it became evident that the aspects of my role I found most rewarding were those related to coaching, and I deeply appreciated my involvement within the coaching community.
At the close of 2014, I made the decision to transition from my long-standing higher education career to establish my own coaching practice. Recently, I marked the tenth anniversary of my business, and continue to find great fulfillment in this work. I remain passionate about my profession and frequently express that it is an incredibly rewarding vocation.
Becoming a Credentialed Coach
The International Coach Federation (ICF) credentialing process was introduced to me as part of organisational coach training at the Institute of Executive Coaching and Leadership (IECL). This prompted me to log coaching hours from the outset.
In 2015, after meeting the requirement of 100 logged hours, I obtained the credential of Associate Certified Coach (ACC) with the ICF. Initially, only renewal of the ACC was planned; however, two different Mentor Coaches encouraged me to focus on the ‘markers’ for Professional Certified Coach (PCC). By 2018, with more than 500 coaching hours logged, I qualified for the aware of the PCC credential.
In 2019, I completed Coaching Supervision Training through Oxford Brookes University in England, where I was introduced to the Association for Coaching (AC). The AC’s focus on reflective practice, executive coaching credentials, and recognition of unique organisational coaching competencies impressed me, given my focus on organisational coaching.
In 2021, I applied for and was awarded the credential of Professional Executive Coaching (PEC) by the AC. Subsequently, I met the requirements for Master Executive Coach (MEC), including more than 1500 coaching hours. The comprehensive application process included demonstrating all competencies in my coaching practice, gathering references from organisational coaching clients, and writing several reflective pieces.
Becoming Master Coach
Mastery goes beyond accumulating coaching hours. Some very ‘experienced’ coaches may offer valuable services yet lack alignment with core coaching competencies. True mastery requires continuous commitment to professional growth, humility, and learning. It involves engaging with other coaches through mentorship, supervision, and exposure to different approaches. Being a reflective practitioner is essential; mastery cannot be achieved without it.
Professionally – in coaching, professional development is ongoing. There are always new skills to learn or patterns to address with guidance from mentors or supervisors. Numerous podcasts and webinars—both within and outside coaching—offer valuable training and broaden your perspective as a coach.
If you want to know even more about me... my story (so far)
In an era where it was still acceptable to do so, I left school at the end of Year 10. I was 15 when I got my high school certificate. Truth be told, I couldn’t wait to get away from school! I did very well at school academically, but the system didn’t suit me. Now let’s add to that (a) I grew up in a country town, (b) our high school infrastructure consisted of some demountable buildings in a paddock, and (c) no one in my entire extended family had ever finished Year 12, let alone a university degree.
I wanted to be a fashion designer. Alongside preparing my application for fashion school, I figured I should have a backup plan so I sat [what was then called] the Australian Public Service Entrance Exam. Much to my own astonishment (and that of everyone who knew me!), my result placed me in the top 3% of the state of NSW. That meant I was offered three different traineeships at the end of Year 10. Full-time work certainly trumped being a full-time student, so I quickly discarded the dream and accepted an office traineeship – which happened to be at our local TAFE college.
A year passed and as my 12-month traineeship was coming to an end, which meant I was about to be unemployed. I applied for a job at the University of Newcastle, with no idea how I would ever get myself there if I was successful. Then I got an interview and didn’t know how I’d even get there for that! In the end, my mum came with … three buses and 1.5 hours later I found myself in front of a 7-person panel. Long story short – I got the job but they didn’t think they could employ me, because I was 16 and they’d never employed anyone under the age of 18. To my delight they found a workaround and offered me a percentage of a full-time salary. Happy days.
That year I got my “P” plates and moved to Newcastle. Studying in an adult learning environment for my traineeship made me realise that hating school didn’t mean I hated learning, so I enrolled in a Diploma in Human Resource Management at TAFE. That enrolment was a pivotal decision, because three years later my Diploma gave me alternative entry as a mature age student into an undergraduate degree.
Jump forward a few more years…
By the mid-90’s I was working at the University of Queensland. After six years of full-time work and part-time study I graduated and was able to apply for what might best be described as a Team Leader role. This was a milestone moment, but I knew that career progression in the higher education sector would require a postgraduate qualification too. That’s why I did another four years of full-time work and part-time study to complete an MBA.
Jump forward a few more years…
By the mid-90’s I was working at the University of Queensland. After six years of full-time work and part-time study I graduated and was able to apply for what might best be described as a Team Leader role. This was a milestone moment, but I knew that career progression in higher education management would require a postgraduate qualification – that’s why I did another four years of full-time work and part-time study to complete an MBA.
Jump forward to around 2008…
I was senior enough to have my own Executive Coach. That was another pivotal moment, because it made me aware of how powerful coaching could be. When I started coach training it was originally with a view to being a better leader – just some extra tools in my toolkit. But over the next few years I started to realise that the days I jumped out of bed were the days I was coaching.
So in 2014 I took the plunge and left a 25 year career in higher education to start my own business. I haven’t looked back. I absolutely love what I do and regularly tell people I have the best job in the world.
I wouldn’t encourage people to leave school at 15, but I always emphasise success in life is not determined by success in Year 12.